Document Type

Other

Publication Date

Spring 2011

Abstract

Students are vital to fulfill the Center for Civic Engagement's mission to strengthen relationships between Binghamton University and the community. As a new office, engaging and fostering support amongst students and instituting effective means of reaching them is an essential component for establishing a viable center.

At the onset of its growing year, CCE;s marketing strategies were ill-equipped to reach a student demographic that is continually evolving and increasingly reliant on the internet and new technologies for its information needs. The ability to understand and effectively adapt to the changing expectations and preferences of students is a vital component to CCE's efforts to appeal to a broader audience.

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