SEO, search engine optimization, search engines, libraries, website
During the past 10 years, the adoption and saturation of search engine optimization (SEO) of web content has been on a strong growth trajectory. Advanced search algorithms developed mainly at research universities have turned into “monetization” and marketing opportunities for the mainstream (Think Google and its research origins at Stanford University.) Yet, there are those information professionals who view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic
to sites that take advantage of trending searches rather
than useful information.
Rushton, Erin, & Funke, Susan. (2011). The goodness in the evil of SEO: Why search engine optimization matters to information professionals.(LiveLinks). Searcher, 19(9), 30.
Rushton, Erin, "The Goodness in the Evil of SEO: Why Search Engine Optimization Matters to Information Professionals" (2011). Library Scholarship. 25.