Download Full Text (516 KB)


Several conversations with the OCDEM’s Commissioner, Emergency Planner, and the County’s Public Information Offi- cer (PIO) led to the conclusion that the OCDEM needed a stronger social media presence and the best way to do this was to help the Onondaga County residents become more knowledgeable and prepared in the event of an emergen- cy or disaster. The National Seasonal Preparedness Messaging Calender is an excellent means to educate the public on how to best be prepared for emergencies. The “Ready” Campaign is a national public service advertising (PSA) campaign. The purpose of the campaign is to provide Americans with information in regards to numerous com- mon emergencies and hazards, and strategies to prepare and educate the public on these topics. The calendar follows the twelve-month cycle of the year with different topics that pertain to that specific season. Essentially, the goal of the campaign is to “get the public involved and ultimately to increase the level of basic preparedness across the nation” (, 2016). The creation of a social media engagement plan that follows the National Seasonal Preparedness Messaging Calendar provides the most useful preparedness information in educating Onondaga County residents.

Publication Date

Fall 2016


Public Affairs, Public Policy and Public Administration


Capstone Project

A Social Media Engagement Plan for the Onondaga County Department of Emergency Management