Despite knowledge of the risks of tobacco and environmental smoke to peripartum women and their newborns, there are few interventions designed for use in the postpartum period. Previous research eliciting input from pregnant smokers and their providers led to the development of three educational videos, including one specific to the postpartum period. These videos were produced prior to the dramatic rise in the use of electronic nicotine delivery systems (ENDS). The purpose of this study was to explore the experiences of postpartum women and the perinatal nurses who care for them related to tobacco use and ENDS products. Participants also viewed the postpartum video and shared their impressions. Data were collected from four focus groups; two groups of postpartum women, and two groups of perinatal nurses. Focus group methodology was employed, using a semi-structured question format. Discussions were audiotaped, transcribed verbatim and analyzed using the Delphi consensus method. Themes were identified and included a) a lack of education for both peripartum women and RNs, b) motivations and barriers to quitting c) acceptability of the video format, and d) suggestions for improving the video. These results will be used to inform the editing of the postpartum video prior to pilot testing.
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Gallagher, Wendi; Katz, Lauren; Cruz, Valerie; Degrezia, Gianna; DiMuro, Gabriella; Krabill, Rebecca; McNeill, Ciara; and Sutton, Megan, "Postpartum Smoking Cessation Video. A Qualitative Study" (2020). Research Days Posters Spring 2020. 26.