Author ORCID Identifier
0009-0009-8558-1329
Files
Download Full Text (1014 KB)
Document Type
Poster
Publication Date
2025
First Advisor
Bryan Field
Keywords
Social Media, Instagram, Engagement, Reach, Conversion, Like, Share, Comment, Save
Abstract
The Binghamton University Libraries utilizes its Instagram platform to engage its audience to share information regarding its resources and services. Current research suggests elements such as color grading, scenic backgrounds, and maintaining a proper online social media presence affect how Instagram users engage with content. However, additional elements such as audience type and how they engage with content may factor into the Libraries’ reach on their platform. This project seeks to identify how the Libraries Instagram platform can maximize engagement based on their audience needs and identified interaction behavior. A literature review determined that a qualitative survey is the best method for this project due to its practicality, quality of responses, and the greatest possibility of reach. Results of the data collected, correlations of the data set, and recommendations based on the findings will be presented via a poster presentation to be used by the Libraries Administration for future implementation.
Recommended Citation
Saito, Kenneth, "Uncovering Libraries Instagram Engagement" (2025). Library Research Scholars Program Spring 2025. 3.
https://orb.binghamton.edu/library_research_scholars_2025/3
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Advertising and Promotion Management Commons, Digital Humanities Commons, Library and Information Science Commons, Marketing Commons, Technology and Innovation Commons
