Document Type
Other
Publication Date
Spring 2014
Keywords
fundraising, business
Abstract
A percentage of its total operating budget, Mill Street Loft's (MSL) individual donations have remained at 3 percent since 2011. MSL would like to launch new programs and expand program scholarship assistance but is unable to do so because of its small level of discretionary income. This study examines how MSL can enhance fundraising strategies to increase individual donations.
Recommended Citation
Gordon, Anreka, "Increasing Individual Donations at Mill Street Loft" (2014). MPA Capstone Projects 2006 - 2015. 4.
https://orb.binghamton.edu/mpa_capstone_archive/4
Included in
Advertising and Promotion Management Commons, Nonprofit Administration and Management Commons