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This study explores the magnitude of common consumer trends on Binghamton University’s Campus among its students. The consumer trends that will be studied replicate those of previous national and local scale studies. Some of these trends represent geographical phenomenon of location theory and spatial distribution, while others represent sociological and phycological phenomena such as mood dependance, brand, and habit. This project observes the relationship between these trends and the continually rising prices of purchases at these respective cafes through correlation tests. The project aims to raise the question of whether these price increases are correlated with specific trends occurring at these cafes, or if it is a matter of inflation and labor demands.



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Campus Café Consumer Trends