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The effectiveness of library Instagram marketing
Tianting Gao
This research examines the effectiveness of library marketing on Instagram during the fiscal year 2022-2023. Analysis of Key Performance Indicators (KPIs) reveals a preference for authentic content and the effectiveness of visual posts in driving audience interaction. While no distinct trends over time are identified, future studies should expand beyond Instagram and consider long-term impacts on patron engagement.
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Bias in Cataloging: Calligraphy
Kaitlin Ho
A book can exist only on one shelf, but books are rarely one-dimensional. A single book can sit at the intersection of multiple topics, ranging from philosophy, to medicine, to agriculture, so how are they organized? It’s simpler with digital cataloging, as multiple subject headings and topics can be assigned to any one book—a book can sit on more than one shelf in the digital world. Physical copies, however, are not given this luxury. Catalogers must decide, essentially based on their own opinions, where to place them within a short time frame. To explore how human bias factors into the organizations of collections, this project will delve into the Binghamton collections cataloged under the “Decorative Arts” section of the Library of Congress Call Numbers, focusing on the differences between cataloging of Western Calligraphy and Chinese Calligraphy.
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Understanding the needs and experiences of underrepresented students at Binghamton University Libraries
Ashank Karuna
This study focuses on how Binghamton University Libraries can assist in enhancing the experience of international students campus. There is a key focus on students from the Indian subcontinent. Due to limited time and resources, there were only three participants selected for this study.
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Diversifying the archival record through community archiving
Natalie Pan
Archives have long marginalized the narratives of oppressed American populations, owing to their lack of representation in mainstream archiving. In turn, communities have opted to create their own archives that become the catalyst for more dialogue surrounding their histories, called community archives. This study looks at how other universities have partnered with their local communities to document richer local histories that help maintain partnerships between the two. Conversing with other community archivists helps to realize the process of making a community archive in their respective institutions, which furthers the relationships between the university and local communities and institutions. By generating important dialogues that concern their history, underrepresented communities now create their narrative through their own archives. The study also proposes a list of local organizations and communities central to the fuller understanding of the region's local history that may be useful for any institution looking to create their own community archives.
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