Author ORCID Identifier
Files
Download Full Text (612 KB)
Document Type
Poster
Publication Date
4-2024
First Advisor
Bryan Field
Second Advisor
Matthew Harrick
Keywords
Social Media; Instagram; Instagram Analytics; Library Marketing; Effectiveness; KPI
Subject Heading(s)
Online social networks--Library applications ; Library use studies
Abstract
This research examines the effectiveness of library marketing on Instagram during the fiscal year 2022-2023. Analysis of Key Performance Indicators (KPIs) reveals a preference for authentic content and the effectiveness of visual posts in driving audience interaction. While no distinct trends over time are identified, future studies should expand beyond Instagram and consider long-term impacts on patron engagement.
Recommended Citation
Gao, Tianting, "The effectiveness of library Instagram marketing" (2024). Library Research Scholars Pilot Program Spring 2024. 4.
https://orb.binghamton.edu/library_research_scholars_2024/4